still life

I love to style on still-life sets. I find it much more challenging and rewarding than working on model shoots. 

Still-life styling is a very precise skill. It can take hours to transform a simple product into a consumer must-have. With the experience of understanding camera settings and photo composition, stylists learn the skill of storytelling through props, sets and usually using a lot of fishing wire!!!

My first job on a still-life set was with a fashion editor I assisted in New York. A crew of 10-15 stylists and photographers would work for days on transforming rails of simple garments like a summer hat or knitted jumper to a high street best-seller.


secrets of ecommerce

I have been a fashion stylist for nearly 20 years and now I work, predominately in the North-West and Manchester……the big shift I have seen, is the amount of e-commerce work I have been asked to do.

Some would say that e-com work is the bread and butter of styling and there is no skill required. You are given 3-4 rails of clothes and from 9-5, you dress a model in outfits that look like they were tailor made for them. Simple right?

This is never the case-certainly not from my experience. I always need my trusted kit to pin, bulldog, sew or adjust garments that vary in size and silhouette. Because at the end of the day-clothes sizing is never precise and it will always be a battle to find the perfect size 10 garment, to fit the perfect size 10 model.

This is an out-take from an e-commerce shoot I produced and styled. The image hasn’t been retouched. Looks pretty good huh? Yep, I'm pretty damn good with a bulldog clip!

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